What do foreign call centres, insurance forms and the nutritional information on food labels have in common?
They make more sense than some of the Black Cap selections over the years.
Some decisions, of course, have been a lot worse than others. Peter Ingram actually played test cricket for New Zealand and so did Robbie Hart, Blair Hartland, Mark Priest, Richard de Groen, Kerry Walmsley and Jeetan Patel (ouch, too soon).
The revolving-door policy at the top of the order has not exactly fostered confidence in the country's opening batsman - just ask Craig Cumming, Matthew Bell, Jamie How, Tim McIntosh, Aaron Redmond and Michael Papps.
And the contracting process is out of sync with the rest of the selection process. Seems having the comfort of a retainer is no guarantee you will actually play cricket for New Zealand in any of the three formats. That might well be the case for Otago's Neil Broom this summer.
Broom was one of the 20 who picked up a New Zealand contract rasing hopes in the South he would win a long overdue test debut.
But when the team to tour Zimbabwe was announced, his name was absent. He was overlooked for the likes of BJ Watling and Dean Brownlie.
Watling and Brownlie are fine players. Brownlie, in particular, has made the most of a brief first-class career which began in February last year. He certainly did not disgrace the Black Caps in his debut in the one-off test against Zimbabwe, scoring 63 and nine.
Watling has a useful first-class record as well but in six tests has struggled to make an impact, scoring 245 runs at 24.50. It is a small sample and perhaps he is a better player than those results suggest.
But Watling certainly ranks behind Broom, and Brownlie, while talented, has also jumped the queue.
Broom has been one of Otago's most consistent performers since transferring south from Canterbury in 2005-06. Last summer he scored 645 runs at an average of 49.61, including a double-hundred.
The previous season he scored 608 runs at 67.55 and went painfully close to scoring a double-hundred but was undone on 196.
His first-class record of 3946 runs at 42.89, including 10 hundreds, ought to have attracted a little more attention from those picking the national sides over the years.
Undoubtedly his test prospects were damaged during his unsuccessful stint in the one-day side. In 22 games he managed just 333 runs at 17.52, lending weight to the argument he was not up to international standard.
Judging Broom on those performances would be a mistake. He batted out of position in a format he is not suited to, and was expected to flay boundaries from ball one. It was a recipe for failure.
Broom can play punishing innings but is better suited to the longer game format where he can settle and find his rhythm. Once set, he can be destructive, but he is a slow-starter, something the Black Caps failed to understand.
The 27-year-old right-hander batted at No 7 and either came in during a crisis or with few overs remaining. While he did not distinguish himself, he is a much better player than that.
Of course, the question remains whether there is room for him in the test side anyhow.
Martin Guptill and Brendon McCullum look set for an extended stint at the top of the order.
Canterbury batsman Rob Nicol shapes as an outstanding replacement should one of them lose form.
Kane Williamson is doing a great job at first drop and Ross Taylor and Jesse Ryder (when fit) are entrenched at No 4 and No 5.
Broom could only make it into the side at No 6 and that spot is likely to go to someone who can get through a few overs, especially with Ryder's bowling days seemingly over after he picked up yet another injury.
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